Cal Poly Pomona Acceptance Rate, SAT/ACT Scores, GPA

California State Polytechnic University,  Pomona is a public university with an acceptance rate of 55%. Cal Poly Pomonas 1,438-acre campus sits on the eastern edge of Los Angeles Country. The school is one of the 23 universities that make up the  California State University system, and it frequently ranks as one of the countrys  top undergraduate engineering colleges. Cal Poly Pomona is made up of eight academic colleges with business and engineering being the most popular programs among undergraduates. The guiding principle of Cal Poly Pomonas curriculum is that students learn by doing, and the university emphasizes problem solving, student research, internships, and service learning. With over 280 clubs and organizations, students at Cal Poly Pomona are highly engaged in campus life. In athletics, the Broncos compete at the NCAA Division II level in the  California Collegiate Athletic Association. Considering applying to Cal Poly Pomona? Here are the admissions statistics you should know, including average SAT/ACT scores and GPAs of admitted students. Acceptance Rate During the 2017-18 admissions cycle, Cal Poly Pomona had an acceptance rate of 55%. This means that for every 100 students who applied, 55 students were admitted, making Cal Poly Pomonas admissions process somewhat competitive. Admissions Statistics (2017-18) Number of Applicants 36,660 Percent Admitted 55% Percent Admitted Who Enrolled (Yield) 19% SAT Scores and Requirements Cal Poly Pomona requires that all applicants submit either SAT or ACT scores. During the 2017-18 admissions cycle, 91% of admitted students submitted SAT scores. SAT Range (Admitted Students) Section 25th Percentile 75th Percentile ERW 510 620 Math 510 640 ERW=Evidence-Based Reading and Writing The admissions data collected by the CollegeBoard tells us that most of Cal Poly Pomonas admitted students fall within the top 35% nationally on the SAT. For the evidence-based reading and writing section, 50% of students admitted to Cal Poly Pomona scored between 510 and 620, while 25% scored below 510 and 25% scored above 620. On the math section, 50% of admitted students scored between 510 and 640, while 25% scored below 510 and 25% scored above 640. Applicants with a composite SAT score of 1260 or higher will have particularly competitive chances at Cal Poly Pomona. Requirements Cal Poly Pomona does not require the SAT writing section. Note that Cal Poly Pomona will consider your highest score from each individual section across all SAT test dates. SAT Subject test scores are not required, but if the score meets a benchmark, it may be used to fulfill certain core course requirements. ACT Scores and Requirements Cal Poly Pomona requires that all applicants submit either SAT or ACT scores. During the 2017-18 admissions cycle, 25% of admitted students submitted ACT scores. ACT Range (Admitted Students) Section 25th Percentile 75th Percentile English 19 26 Math 18 27 Composite 19 27 The admissions data collected by The ACT Test tells us that most of Cal Poly Pomonas admitted students fall within the top 45% nationally on the ACT. The middle 50% of students admitted to Cal Poly Pomona received a composite ACT score between 19 and 27, while 25% scored above 27 and 25% scored below 19. Requirements Note that Cal Poly Pomona does not superscore ACT results; your highest composite ACT score will be considered. Cal Poly Pomona does not require the ACT writing section. GPA In 2018, the average high school GPA for incoming Cal Poly Pomona freshman was 3.51. These results suggest that most successful applicants to Cal Poly Pomona have primarily B grades. Self-Reported GPA/SAT/ACT Graph Cal Poly Pomona Applicants Self-Reported GPA/SAT/ACT Graph. Data courtesy of Cappex. The admissions data in the graph is self-reported by applicants to Cal Poly Pomona. GPAs are unweighted. Find out how you compare to accepted students, see the real-time graph, and calculate your chances of getting in  with a free Cappex account. Admissions Chances Cal Poly Pomona, which accepts over half of applicants, has a somewhat selective admissions process. In the graph above, the green and blue dots represent accepted students. The majority of students who got in had GPAs of 3.0 or higher, SAT scores (ERWM) of 1000 or higher, and ACT scores of 20 or higher. However, note that there are some red dots (rejected students) hidden behind the blue and green. Some students with grades and test scores on target for Cal Poly Pomona still get rejected. What makes the difference between an acceptance and a rejection? Unlike the  University of California System, the California State University admission process is not  holistic. Except for EOP (Educational Opportunity Program) students, applicants do  not  need to submit letters of recommendation or an application essay, and extracurricular involvement is not part of the standard application. Instead admissions is  based primarily on GPA and test scores. Minimum high school course requirements include two years of history and social science, four years of college prep English, three years of math, two years of laboratory science, one year of visual or performing arts, and one year of a college preparatory elective. The reasons why an applicant with adequate scores and grades would be rejected tends to come down to factors such as insufficient college preparatory classes, high school classes that werent challenging, or an incomplete application. Be aware that California State Polytechnic University, Pomona designates some majors as impacted because they receive more applications than can be accommodated. For those majors, there may be additional criteria that must be met for eligibility. Cal Poly Pomona recommends that you meet with an admission counselor to help you select a major and understand the admission process and requirements during high school. They can help you map out the best courses to take to fulfill the admissions requirements. Your schools career center or college guidance office can find out when they may be visiting your area, or you can meet with them at Cal Poly Pomona. All admissions data has been sourced from the National Center for Education Statistics and California State Polytechnic University, Pomona Undergraduate Admissions Office.

The Importance of E-Commerce in Our Lives - 1061 Words

With rapid change of technology in social web, e-commerce is become one of important think in our life. E-commerce is the use of internet and the social web to do business, when focus on digitally enabled commercial transactions between among of firm and individuals involving information systems under the control of the firm it takes the form of e-business. Nowadays, e-commerce is gaining momentum and most of the things if not everything is getting digitally enabled. Therefore, it becomes very important to clearly draw the line between different types of commerce or business integrated with the e factor. Based on the type of relationship between different sides of commerce, it can be categorized in different types. 2.1.1 B2B Business-to-business is one type of business model that buyer sell product or service to buyer. Usually business to business describes ecommerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. Contrasting terms are business-to consumer which type of business model that usually between retailers to customers. The volume of business-to-business transactions is much higher than the volume of business-to consumer transactions. The mainly reason for this is that in a usual supply chain there will be many business-to-business transactions involving sub components or raw materials, and only one business-to consumer transaction, specifically sale of the finished product to the endShow MoreRelatedElectronic Commerce ( E Commerce )1286 Words   |  6 Pagesopportunities (E-business, eEurope, n.d). More and more companies have discovered the advantage of using the Internet as a communication tool to reach consumers at any place and at any time. This also enables consumers to search and gather information about products and services online. The word e-commerce refers to all transactions online. Electronic commerce (e-commerce) is the area in which we are to do our research and throughout this dissertation we will discuss consumer trust in e-commerce. The termRead MoreEcommerce Business1120 Words   |  5 PagesIntroduction Developing an e-commerce business is a difficult process, that will test the determination and commitment of any person that has created a business in the past. I this paper will examine four different scenarios that one might be confronted with in owning an e-commerce business. 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As the years went by, human s were lived in civilized society that emerged their advancementRead MoreTechnological Change And Their Effects On Global Market Research1480 Words   |  6 PagesChange and Their Effects on Global Market Research Pradip Adhikari Texas AM University Commerce Fall 2014 Introduction We live in an era of extreme revolutionize, due to rapid technological development. Over the past years, the technological advancement has changed the entire world and way of work environment. Businesses in today s extremely competitive market must not take too lightly the importance of high-tech working environment, capable, well-trained employees with verified skillsRead MoreThe Importance Of Computers964 Words   |  4 PagesThe importance of computing systems in our everyday lives has evolved over the last 30 years. These computer devices has been man’s most influential invention, becoming the essential component in fulfilling everyday tasks in our personal as well as professional lives. Computers have allowed families as well as businesses a greater level of efficiency in communicating. We are in the age of technology where computer systems can only move us forward towards progression rather than hinder our progress

Essay about Effects Aftermath of the Vietnam War

The Vietnam War was the first major war American’s had suffered defeat. The Vietnam war was a war of confusion, competition and biasness. The outcome of the war was far greater than an upset American nation, but a severe breakdown of the Vietnamese culture, economy, environment and government. It also had a tremendous impact on American society even up to present day. It was unclear from the beginning of the war if the American’s should even be involved. It was a war between Northern and Southern Vietnam but the U.S saw it as an indirect way to challenge the USSR’s sphere of influence in Southern Asia and to prevent the domino effect and the further spread of communism. The Vietnam War completely changed the way the United States†¦show more content†¦The War not only affected those in Vietnam, but those still at home in America. Americans had split into two groups, known as the hawks and the doves. The hawks were people who supported the war and wanted t he country to be victorious in its fight with Communism. The doves were the people that disagreed with the war. These were traditionally students, and people of the younger generation. Many veterans when they would return home, would join in these mass protests. One popular protest, which took place at Kent State University, resulted in 9 wounded people with 4 dead. The police at Kent State took action against a mass protest by opening fire. This is the evil that is created through war. Without the Vietnam war, there is no protest at Kent State. Without the Vietnam war, the college kid’s lives are spared. Without the Vietnam War, thousands of lives could have been saved. Neil Young said it best in his song Ohio. Ohio discussed the brutality of war but mainly the police brutality against the kids at Kent State. Vietnam was a tragic stain in American history. Vietnam was an entirely new type of war for the United States. 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Visit The Leepa Rattner Museum - 1233 Words

For my museum trip I chose to visit the Leepa-Rattner museum in Tarpon Springs. I have never been to an art museum before so I wasn’t quite sure what to expect. With that being said, I must admit I really found enjoyment from the distinctive emphasis that artists put within many of these images. Furthermore, it is truly amazing how you can gaze at a work of art and begin to establish an idea of the narrative being told within the image. The Leepa-Rattner museum is not very large, and it did not take very long to view everything that was on display. But to a great degree, I was fascinated with the workmanship and focus of many of the paintings. The museum was very beautiful, and the architecture was very well done as well. The building presents an image of a ship at sea. Additionally, I really valued the size of the museum, which is not huge, yet rather more personal and relaxed. I found a few of the works strong and persuasive, and the more diminutive size keeps things in pers pective. The first painting that really drew my attention was the full sized image by Picasso called Guernica. The proportion and balance of the painting is astounding. The scene portrayed in Guernica is a room filled with moving, shouting and anguished adults, and creatures. Also, I was told by someone at the museum one of the more fascinating parts of the piece, and that is that it is done in monochrome. Generally, Picasso was known for his energetic abstract and cubist works of art, so why did he

Views of stereotypes in The Adventures of Huckleberry Finn Free Essays

During the early 1800’s, racism was still rampant among citizens in America, especially those in the south. Minorities were generalized as a member of a certain racial group and stereotyped with degrading qualities that implied that they were less than human. In the novel The Adventures of Huckleberry Finn, Mark Twain creates a character with all of the African-American stereotypes, and throughout the novel, develops him into a character that everyone can relate to, showing that he is human. We will write a custom essay sample on Views of stereotypes in The Adventures of Huckleberry Finn or any similar topic only for you Order Now At that time, African-Americans were seen as animals that did not care for anyone, but Twain shows that Jim has feelings, despite what society thinks. Another aspect of the African-American stereotype was that all African-Americans were stupid, but Jim, although uneducated, is not portrayed as stupid. A common belief among racists at the time was that African-Americans were less than human, but throughout the novel, Jim shows feelings of despair, regret and compassion, all of which are humanlike. In contrast to the typical stereotype that African-Americans care for no one but theirselves, Jim is depicted as an extremely caring person. When describing his daughter to Huck, Jim says, â€Å"En wid dat I fetch’ her a slap side de head dat sont her a-spawlin’†¦Oh, Huck, I bust out a-cryin’ en grab her up in my arms, en say, ‘Oh, de po’ little thing! De Lord God Amighty fogive po’ Jim, kaze he never gwyne to forgive hisself as lon’s he live!†(156). In this quotation, Jim expresses extreme regrete and sorrow for his daughter whom he has realized is deaf and couldn’t hear anything he was saying to her. When Huck and Jim have been separated and Huck is staying at the Grangerfords, Jim shows another instance of caring. When Huck saw Jim for the first time again he wrote, † I waked him up, and I reckoned it was going to be a grand surprise to him to see me again, but it warn’t. He nearly cried he was so glad, but he warn’t surprised†(114). In this quotation, Twain illustrates Jim’s concern for not only his own family, but for his Huck, whom he has formed a unique friendship with. Twain successfully develops Jim into a character that cares not only for his family, but for his friends. African-Americans and slaves especially, were stereotyped as ignorant in the early 1800’s. Jim, like most other slaves, has no formal education and talks in a dialect that makes him appear to be less educated. However Jim has a unique kind of intelligence. When Huck was trying to trick Jim into thinking that he had dreamt up their separation in the fog, Jim notices the debris on Huck, â€Å"Jim looked at the trash, and then looked at me, and back at the trash again. He had got the dream fixed so strong in his head that he couldn’t seem to shake it loose and get the facts back into its place again right away. But when he did get the thing straightened around he looked at me steady without ever smiling† (54). Jim shows his common sense smarts by figuring out when Huck is lying to him. The fact that Huck, an educated white boy, couldn’t fool Jim, an uneducated slave, with his scheme shows that although Jim is uneducated, he is intelligent in his own way. When the Duke and the King come on board the raft, Jim knows that since the King claims he is from France, that he should be able to speak French. â€Å"I found Jim had been trying to get him to talk French, so he could hear what it was like; but he said he had been in this country so long, and had so much trouble, he’d forgot it†(179). This shows the reasoning ability that Jim has. He knows that since the King is from France he should be able to speak French. Huck interprets this as Jim wanting to hear French, but what Jim is actually trying to do is to verify the King’s story and keep themselves safe. Perhaps the worst stereotype about African-Americans at that time was that they were less than human, unable to feel humanlike emotions or act like normal humans do. Jim is portrayed as exactly the opposite, routinely risking his own life and freedom for the welfare of others. When Tom has been shot and Huck is consulting with Jim on what they should do, Jim says, â€Å"Well, den, is Jim gwyne to say it? No, sah-I doan’budge a step out’n this place ‘dout a doctor; not if it’s forty year! (266)†. Jim has decided to risk being caught again to make sure that Tom Sawyer sees a doctor. He knows very well that he could easily be caught doing this and set back into slavery, but he does it anyway. This shows that Jim is a very humanlike character who experiences humanlike emotions, compassion in this instance, and acts in selfless ways. Twain again demonstrates Jim’s equality and humanlike characteristics when Huck and Jim and eating on the raft. Huck writes, â€Å"so Jim he got out some corn-dodgers and buttermilk, and pork and cabbage and greens†¦ and whilst I eat my supper we talked and had a good time† (126). This quotation illustrates Jim as an equal to Huck who can experience the same easy-going and fun emotions that Huck can. No where in the book is Jim unable to understand an emotion Huck or any other person is feeling, showing his humanity. Jim is a representation of how all people can feel emotions for others, be intelligent no matter how uneducated they are, and experience emotions of the human race. Mark Twain has succeeded in creating a character who although is a minority, embodies characteristics that people can relate to. The Adventures of Huckleberry Finn was an important statement against racism and the values taught can still be applies to the American culture today. How to cite Views of stereotypes in The Adventures of Huckleberry Finn, Papers

Decision Making Skills for Psychology- myassignmenthelp.com

Question: Discuss about theDecision Making Skills for Developmental Psychology. Answer: Introduction In the modern day business firms, leaders need to become more sensitive towards the environment they are facing (Baron and Brown 2012). This calls for the need of leaders taking decisions at much faster rate. They must take decisions as per the requirement of the situation. A leader must adopt different approaches in different situations for making the decisions. Todays ways of doing business calls for people working as a team. There are several things that make a team effective. There are stages through which a group gets evolved as a team. It depends on various situations whether decisions must be made based on the emotions or not. Some has the positive impact and some has the negative impact on the decision making. This report highlights the group closures that a leader can adopt to make decisions. It also provides the ways in which a group can be converted into a team. It also discuss about the ways in which emotions influences decision making. Three group closures that leaders can adopt There are many approaches that a leader can choose to make decisions. It is based on the style of leadership which group closures they choose for taking decisions. Three group closures that leaders can adopt are Consultative, Collaborative and Consensus. Consultative approach: In this approach of decision making, a leader inside the group always takes the consultation from the group member before reaching to final decisions. This form of decision making always enhances the image of the leader. This is often confused with collaborative but in this decision making leaders asks the views of the group members and then takes decisions accordingly (Kaner 2014). For example If there is any change going on inside the organisation there is always a chance that employee resist to it so it is better that a consultative approach to decision making must be used. This helps in understanding the problems employees may face while the changes are done and hence a better decision could be made (Khazan 2016). Collaborative approach: In this type of decision making process all the members of the group works out collaboratively for making any decision. Group member talks with each other and reach to any decision. In a collaborative approach there is always a chance that people will agree with the decisions as a more unanimous decisions are made (Elwyn, et al. 2012, 1361-1367 ). In this approach since more minds are involved in the decision making process hence there is always a chance that decision will be more appropriate and does not affect any group member. For example If the leader has to make the strategies for any function within the organisation then this approach will make sure that a more effective decision has been made. Consensus approach: This is a group closure that helps in achieving higher employee satisfaction while any decision has been made. In the modern day business this can help in improving the performance of the company as well as productivity of the employee. It can be understood by the fact that the decisions that are made through Consensus divide the responsibility of the success or failure of the decision. It also ensures that not even a single group member disagrees with decisions (Crean 2012, 175-188). For example: If any decision is made inside the firm that creates conflicts then this type of approach will help in coming with a solution. This helps in making a group more as a team. Ways in which group evolve as a team There are various ways in which a group gets developed as a team. There are various stages through which a group gets to developed as a team (Hartman et al. 2014). A group is a collection of members with no common approach while a team is more collaborative workforce. Four ways in which a group can be converted into a team are: Making common objective: For converting a group into a team the most important thing that needs to be done is to make goals and objectives of the team (Oshima, Emily and Emanuel 2013, 6-8). This helps the team in moving forward in a particular direction and helps to reduce the confusion in the work process. It also helps in completing the task in a better way as more detailed description will be available about the ways in which decisions are made. For example I have seen that a political party which is just a group of members. But they make common objectives for them and work as team in order to win election. Assigning the roles: It is one of the most important aspects for a group where every member of the group knows about its role (Snyder, Herald and Diesing 2015). This helps in achieving the task in a better way. This is one of the best way in which a members understands their responsibility as a unit and does their work accordingly. For example in start-ups group of people distributes responsibilities for making business a success. Sense of understanding: This is another way in which a group can evolve as a team since a sense of understanding acts between the members. This helps in reducing the conflict which is essential for making a team more effective (Byrnes 2013). For example when the team of a football game makes. The group of people gets converted into a team since there is sense of understanding gets developed in them. Sense of urgency: In this way of team formation a group gets converted into a team when there is any urgency. This is a faster process of making a team (Pettigrew 2014). Most of the decisions within the group are taken by mutual consent and quick decision making approach is followed. For example in the case of disaster when a group of people tarts working together for achieving certain task. These teams are often called as disaster management team. Positive and negative impact of emotions on the decision making Many a time it is seen that made decisions has emotional aspect. Many decisions are based on the emotions of the group or the leaders (Lunenburg 2011, 1-9). Such decisions have both negative and positive impact. If the decisions are made thinking the corporate social responsibilities and ethics of the company then emotions have good place in decision making. Since these kinds of decisions needs the made based on what leader for anything. On the other hand if the decisions are made related to the strategic affairs of the company then the emotions generally plays a negative role in it (Del et al. 2012, 331-351). This is due to the reason that such decisions are not made based on the research rather they are made according to the beliefs which can lead to long term loses to the company. Example of negative impact In the case of Kodak we saw that the decision about not changing the operational methodology of the firm was more driven by emotions. This resulted as a heavy loss to the company. Example of positive impact In the case of advertisements the decision making is based on the emotions associated with the company. Emotions play a highly positive role in the decision making of the firm and help them in making a better advertisement. Conclusion From the above report it can be concluded that having an effective decision making can help the company in solving all their problems. Consultative, consensus based and collaborative are the three group closures that can used by the leaders for making decisions. There are many ways in which groups gets evolved as a team. The decision making is highly influenced by the emotions. It has both positive and negative impact on the decision making process. References Baron, Jonathan, and Rex V. Brown, eds.Teaching decision making to adolescents. Routledge, 2012. Byrnes, James P.The nature and development of decision-making: A self-regulation model. Psychology Press, 2013. Crean, Hugh F. "Youth activity involvement, neighborhood adult support, individual decision making skills, and early adolescent delinquent behaviors: Testing a conceptual model."Journal of Applied Developmental Psychology33, no. 4 (2012): 175-188. Del Missier, Fabio, Timo Mntyl, and Wndi Bruine Bruin. "Decision?making competence, executive functioning, and general cognitive abilities."Journal of Behavioral Decision Making25, no. 4 (2012): 331-351. Elwyn, Glyn, Dominick Frosch, Richard Thomson, Natalie Joseph-Williams, Amy Lloyd, Paul Kinnersley, Emma Cording et al. "Shared decision making: a model for clinical practice."Journal of general internal medicine27, no. 10 (2012): 1361-1367. Hartman, Laura Pincus, Joseph R. DesJardins, and Chris MacDonald.Business ethics: Decision making for personal integrity and social responsibility. New York: McGraw-Hill, 2014. Kaner, Sam.Facilitator's guide to participatory decision-making. John Wiley Sons, 2014. Khazan, O., (2016) The best headspace for making Decisions. [Online]. Available at: https://www.theatlantic.com/science/archive/2016/09/the-best-headspace-for-making-decisions/500423/. [Accessed on: 5th April 2018]. Lunenburg, Frank C. "Decision making in organizations."International journal of management, business, and administration15, no. 1 (2011): 1-9. Oshima Lee, Emily, and Ezekiel J. Emanuel. "Shared decision making to improve care and reduce costs."New England Journal of Medicine368, no. 1 (2013): 6-8. Pettigrew, Andrew M.The politics of organizational decision-making. Routledge, 2014. Snyder, Glenn Herald, and Paul Diesing.Conflict among nations: Bargaining, decision making, and system structure in international crises. Princeton University Press, 2015.

Principles and Practice of Marketing free Samples for Students

Question: Discuss about the Principles and Practice of Marketing. Answer: Market Research and its use in a marketing plan Marketing research is the orderly meeting, documentation, and analysis of facts and figures pertaining to trouble in relation to product and services of marketing. It is the understanding of goods design, market, distributor and inventory keeping perspective, inventory and advertisement process. It is the survey to understand market forces i.e. demand and supply. It plays a vital role in evaluating marketing plan. It improves efficiency, motivates innovation, and identifies problems with a brand and simplified brand expansion (Burrow, Bosiljevac, 2012).Marketing research is business oriented it tries to provide right information of facts and figures that show the fact of the performance of the business. For example, if the view and target of our enterprise are to aid our customers to be profitable in their enterprise then we have to think that our customers to be successful in their business and then we have to figure it out that in what ways we are going to aid them to achieve their goals. This might be the inclusion of things we are committing or not. And this is the way to make market research ambition and objective that will aid us to figure out the spirit of market progress and the sale of products to our potential buyers. If the customers are aware of their product how to utilize then they will use the product in the better way as they would understand the product (TIAN, CHEN, 2016). This could be understood in a better way by taking an example of a software where the customers if they understood how to use the software then they will earn money for their work and would be in a position to pay the fee for that software. To determine marketing strategies we should focus on our marketing strategy as for how we overcome obstacles to reach our company goals, but we need market research to develop effective strategies. For example, Samsung markets its smartphone by advertising and sales promotion. It advertises its product on television and newspaper through commercials in which it evaluates the features of its products like its price, built quality, customer oriented products. It also uses sales promotion activity to promote its goods. Competition for favorite product My favorite product is Apple Inc. It was founded by Steve jobs in April 1976.It includes products like iPhone in smartphones, MacBook, iPod etc. It is my favorite because it gives value for my money, it is a premium in its class, its built quality is very good and offers virus free gadgets. The main competition faced by Apple in its smartphones products is from Samsung and in computer products the main competitor of Apple is Microsoft. There is a lot of competition for a company in the market for the sale of its goods and services and the company has to face tough competition in all arena of its enterprise.The company introduced consequently goods and fast changes in technology that have considerably enhanced the potential use of telecommunication social media advancement, PC and other devices of electronics(Solomon, Marshall, Stuart, 2018). The company's rivals who sell smartphones and computers made on other operating system exploited every opportunity by lowering down prices and gaining less profit on a product to hold market share. Fundamental factors to compete are the related price of a product, quality of a product, the reliability strength of a product, the price of a product, innovative design, features of a product, service, support and corporate reputation. The main objectives and strategies of Apple should continue to create groundbreaking products and for this, the company should create a good team which will focus on strong research and development. It should have an innovative objective and dictate the future aspect of the technology this means that the company should study the market to understand what are the requirements of the customers(Marmol, Feys, Probert, 2015). The company should expand its products nationwide to get hold of the market share at maximum level this include placing stores in large markets. It should make its product available in all retail market like online, offline this will makes the goods available oriented. As Apple provides premium quality goods then the price is also high then it should sustain its high price by giving value for a product to its customers. PESTLE and how this affects the introduction of a recent goods or services PESTLE is a device which is used for identification and analysis of the important factors of change in the strategic management.It includes governing, economy, social interaction, technology, law and regulations and environmental. Let us take an example of Coca-Cola. It is a company which produces soft drink for its customers. Political factor-Coca cola introduces its products in the market under FDA rules and regulations. They must follow the rules and regulation prescribed by the government(Jobber, Ellis-Chadwick, 2016).It includes corporate tax, policy reforms, regulations, stability, and restrictions. Economy factors- It is a globalized company as it produces goods for many countries but different countries have different customs, cultures, taste preferences so the company has to develop different strategies for different customers by creating new flavors(Chaffey, 2011).The company has equity worth of $80 billion and the majority of it comes from beverages. The social factors-The majority of goods distributed by coca cola is in cultured countries. Coca cola had introduced 30 flavors in Japan to drive customers to their product and also in China but in USA citizen are conscious about health people are more health oriented as they are substituting sugar contained drinks to tea and mineral water so the company should follow to make healthy drinks. Technology factors- Advanced Machine have aided the company in producing good quality of the product. Social media also aided the company to connect with the audiences as the company launched name scheme i.e. the name of customer printed in bottles(Lovelock, Wirtz, 2016). The customers took photos with the bottles and circulated in social media. Legitimate factors- The company has all rights pertained to their enterprise having patent rights of past and future. The surrounding factors-The company is simulated with water scarcity as they produce soft drinks and if they are affected by climate then they will suffer a loss so they should adhere to environmental laws and should focus on humid countries where their product would sell more. SWOT analysis and its use in the marketing plan SWOT analysis is making of strong business strategy by considering the strength, weakness, opportunities and threats of the organization in the marketplace. Strength and weakness are the internal factors of the organization whereas opportunities and threats are the external factors of the organization. Swot analysis help company in taking decision-related to the marketing mix. As in the case of Samsung the company is the second largest in terms of revenue (Burrow, Bosiljevac, 2012). It operates 3 business split into i.e. consumable electronic products, smartphones solutions. The company Samsung has a very high research and development expenditure resulting in one of the strongest portfolios of technology companies so it has a skimming price where it values its product at high range initially and then drops its price (Dalgic, 2011). It also acts as a competitive pricing market in case of TV, air conditioners, refrigerators, washing machine where it is behind from certain brands so it keeps the price of appliances lower to be in competition. The company is focused on product innovation and design capabilities as Samsung has received many awards for its eco-friendly goods thus improving company's reputation and brand awareness and sales (Kim, Ko, 2010). So to increase its sales it is present in every market i.e. online, offline store, retail store, and distributors as it works on the channel marketing. But there is weakness also in Samsung as Samsung is a hardware leader but has too much of dependence on other software companies but still, it offers best products. There is a huge opportunity for Samsung in the electronic market as the sales of smartphones are forecast to increase because of lower rates and increase in population. There are threats for Samsung also as it produces a wide range of goods so if a single product fails then the impact will be on other product also leading to brand dilution so the cost incurs in the promotion will be a loss. Segmentation, targeting and positioning in marketing Segmentation, Targeting, and Positioning (STP) is known plan advancement in modern marketing. It is the connection between the entire market force competing in the market. It is a process of segmenting the process first and then selecting a target market and then implementation of position. The goal is to achieve the organization development by implementing correct marketing mix. The software industry focuses on developing and maintaining the business by including new technologies. The current trend in the software industry as of 2016 are Data will drive decisions i.e. the decisions will be taken on data available it will contain analytical data machine learning thus improving the quality of taking decisions. Automated testing becomes critical as it will improve the quality and if industry invests in this trend it will gain. Mobile app testing grows in prominence as the approval process is becoming strict and getting customer feedback to resolve issues will become more difficult. Improvement in security as technology is advancing at a brisk pace so the requirement of security has also increased to keep the work confidential so that hacking doesn't take place(Hair, Bush, Ortinau, Eric, 2009). STP could be used to take advantages of the trend in various ways as segmentation enables the company to make the advanced product by installing new technologies on the product. The company knows the taste and choice of the consumers which focused on potential customers. Product positioning is a major element of a thorough marketing plan and strategy to drive the trend. It involves developing and communicating the distinct attributes for products targeted to potential customers. New product/services launches or brand management: A success and failure Brand management is the strategic planning on how the brand is received in the market. To develop a brand recognition the company should follow various business tactics like a good relationship with the customers and good quality of the product. The brand management should consider its price range, features, the performance of the product and feedback from its customers. As in a case of Nike, the success stories lies in both its internal factor and external factor. The company achieves consistency externally and encourage brand commitment and a possibility of brand championship among employees (Krafft, 2010). It also created brand loyalty among its customers by giving a value of money from its products. Nike excel in every aspect of its internal branding i.e. under headings of an organization, information, management, communication strategy, staff, and education. Failure of brand management can be seen in the case of Nokia. Nokia was once regarded as the pioneer in mobile industry but with the advent of time, it did not upgrade itself by not accepting the android version. This led to Nokia losing out on its market share. References Burrow, J., Bosiljevac, J. (2012).Marketing. Mason, Ohio: South-Western Cengage Learning. Chaffey, D. (2011).Internet marketing. Harlow [u.a.]: Prentice Hall Financial Times. Dalgic, T. (2011).Handbook of niche marketing. New York: Routledge. Ferrell, O. (2016).Marketing strategy. [S.l.]: Cengage Learning. Hair, J., Bush, R., Ortinau, D., Eric, S. (2009).Marketing research(1st ed.). New York: McGraw-Hill Higher Education. Jobber, D., Ellis-Chadwick, F. (2016).Principles and practice of marketing. London: McGraw-Hill Education. Kim, E., Ko, E. (2010). Achieving Brand Power: Bean Pole of Samsung.Journal Of Global Fashion Marketing,1(1), 61-70. https://dx.doi.org/10.1080/20932685.2010.10593058 Krafft, M. (2010).International direct marketing. Berlin [u.a.]: Springer. Lovelock, C., Wirtz, J. (2016).Services marketing. Hackensack (NJ): World Scientific. Marmol, T., Feys, B., Probert, C. (2015).PESTLE analysis. [Place of publication not identified]: 50Minutes. Marmol, T., Feys, B., Probert, C. (2015).PESTLE analysis. [Place of publication not identified]: 50Minutes. Peter, J., Olson, J. (2010).Consumer behavior marketing strategy. New York: McGraw-Hill Irwin. Solomon, M., Marshall, G., Stuart, E. (2018).Marketing. Hoboken, NJ: Pearson. TIAN, S., CHEN, D. (2016). Hunger Marketing Strategy and Its Application ResearchBased on Apple Products.Destech Transactions On Economics And Management, (icem). https://dx.doi.org/10.12783/dtem/icem2016/4062 Wang, M. (2015). Brief Analysis of Sports Marketing Strategy Adopted by Coca Cola Company.Asian Social Science,11(23). https://dx.doi.org/10.5539/ass.v11n23p22